Aura is an innovative lifestyle tech agency that needed to capture upscale corporate clients. Their previous branding felt juvenile and failed to stand out, holding them back from pitching higher tier contracts.
Aura had visual inconsistency across their product decks, website, and social channels. They used stock design graphics and chaotic typography that diluted their professionalism, making it difficult to justify enterprise pricing.
Product goals and objectives
Aura is an innovative lifestyle tech agency that needed to capture upscale corporate clients. Their previous branding felt juvenile and failed to stand out, holding them back from pitching higher tier contracts.
Strategic Platform Development
We delivered a comprehensive visual identity system that completely overhauled Aura's perception. This included vector assets, typography paired hierarchies, modern icons packages, and pre-formatted marketing layouts to ensure design consistency across all digital channels.
- • Created a custom vector wordmark logo with modern geometric curves.
- • Developed a futuristic color palette utilizing sleek dark-mode slate grey, peach accents, and neon glows.
- • Engineered responsive brand guidelines templates for pitch decks, stationery, and digital brochures.
Client Feedback
“Lofingo gave us a visual voice that matches our innovation. Since launching our new brand kit, we have pitched and closed four major enterprise contracts that we could not even get meetings with previously.”
Marcus Vance — Founder, Aura Branding