Lumina Digital is a premier B2B consultancy looking to establish a state-of-the-art digital showroom. Their original platform was built on legacy frameworks, suffering from poor mobile performance and fragmented messaging that failed to convert high-value leads.
Lumina Digital suffered from a slow-loading template site with high drop-off rates on key contact forms. Visitors found the brand messaging confusing, resulting in a low client conversion rate of 1.1%. Additionally, their sales team had to manually transfer leads from the CMS to their CRM, causing delays in outreach.
Product goals and objectives
Lumina Digital is a premier B2B consultancy looking to establish a state-of-the-art digital showroom. Their original platform was built on legacy frameworks, suffering from poor mobile performance and fragmented messaging that failed to convert high-value leads.
Strategic Platform Development
We built a bespoke Webflow development architecture using custom CSS variables, framer-motion micro-interactions, and a structured cms layout. The website now behaves like a web application—providing interactive portfolio filtering, seamless page transitions, and progressive fields profiling that reduces form friction.
- • Migrated legacy templates to a custom, high-performance Webflow environment with precise layouts.
- • Implemented interactive service showcases that allow prospective clients to browse work before registering.
- • Engineered Salesforce API integrations that auto-assign leads based on geographic and industry segments.
Client Feedback
“Mradula, Aditya, and the Lofingo team completely transformed our web presence. The website loads instantly, and the conversion lift directly impacted our sales pipelines. They are senior architects who deliver real business value.”
Sarah Jenkins — Director of Marketing, Lumina Digital